คำศัพท์ TOEFL

To make a product, service, or event known through public messages intended to attract interest or customers.

做广告；通过面向公众的信息宣传产品、服务或活动，以吸引兴趣或顾客

A public message designed to promote a product, service, or event and attract attention or customers.

广告；用于宣传产品、服务或活动并吸引注意或顾客的公开信息

A planned series of advertisements that work together to promote a product, service, or message.

广告宣传活动；围绕同一产品、服务或信息协调开展的一系列广告

The process through which emphasis on particular issues can influence which issues an audience considers important.

议程设置；通过突出特定议题，可能影响受众认为哪些议题重要的过程

The people who watch, listen to, or read a performance, program, speech, or publication.

受众；观看、收听或阅读表演、节目、演讲或出版物的人

Showing an unfair preference for a particular view, person, or group in judgment or presentation.

有偏见的；在判断或呈现内容时不公正地偏向某一观点、个人或群体的

A website or section of a website containing posts that are added over time, often by an individual or small group.

博客；持续发布文章或帖文的网站或网站栏目，常由个人或小团队经营

The communication of feelings or attitudes through posture, gestures, and facial expression.

肢体语言；通过姿势、手势及面部表情传达感受或态度的方式

The recognizable name and associated identity that distinguish a product, service, or organization from others.

品牌；使产品、服务或机构区别于其他对象的名称及相关形象

To transmit an audio or video program to an audience by radio, television, or the internet.

播出；通过广播、电视或互联网向受众传送音频或视频节目

A short piece of text that identifies or explains an image.

图片说明；用于标识或解释图像的简短文字

A person who is widely known to the public, especially through entertainment, sport, or media exposure.

名人；广为公众所知的人，尤指因娱乐、体育或媒体曝光而出名的人

To pass information or documents from person to person, or to make them pass in this way.

传阅；流传；使信息或文件在人与人之间传递

The number of copies of a newspaper or magazine distributed, usually measured for an issue or period.

发行量；报纸或杂志在某一期或某一时期发行的份数

Entertainment designed to make people laugh, or a work created mainly for that purpose.

喜剧；以引人发笑为主要目的的娱乐形式或作品

A written response that a user adds to an online post, article, video, or discussion.

评论；用户针对在线帖子、文章、视频或讨论写下的回应

An advertisement presented in audio or video form, especially on radio, television, or an online service.

商业广告；以音频或视频形式呈现的广告，尤指广播、电视或网络广告

To exchange information, ideas, or feelings, or make them known to others.

交流；沟通；向他人传达信息、观念或感受

The process of exchanging or transmitting information, ideas, and meaning between people or groups.

沟通；交流；人或群体之间交换或传递信息、观念和意义的过程

A cultural setting in which buying and using goods plays an important role in identity, status, and everyday life.

消费文化；购买和使用商品在身份、地位及日常生活中具有重要作用的文化环境

Belonging to the present period rather than to an earlier historical period.

当代的；属于当前时期而非较早历史时期的

An exchange in which people speak with one another, usually in a relatively informal way.

交谈；通常较为随意的人与人之间的口头交流

To communicate an idea, feeling, or message so that another person can understand it.

传达；表达；使他人理解某种观念、感受或信息

A reporter who provides news from a particular place or about a particular subject.

特派记者；负责报道某一地区或特定领域新闻的记者

The quality of being believable or worthy of trust.

可信度；值得相信或信赖的程度

Involving interaction between different cultures or comparison of their practices and ideas.

跨文化的；涉及不同文化之间的交流或对其做法、观念的比较

A process in which cultures become more similar in some practices, tastes, or forms of expression.

文化趋同；不同文化在某些做法、品味或表达形式上逐渐变得相似的过程

A developing pattern in the tastes, ideas, or practices shared within a society or group.

文化趋势；社会或群体共同的品味、观念或做法中逐渐形成的变化方向

An exchange of views between people or groups, especially one intended to improve understanding.

对话；人与人或群体之间交流看法，尤指为了增进理解的交流