2.500 palavras e expressões · 21 temas
easy to distinguish because of unusual or clear features
有特色的；容易辨认的
customer who begins using a new product before most people
早期采用者；率先使用者
unpaid public attention generated by independent media or customers
非付费媒体曝光；自然获得的媒体关注
restriction preventing publication of information before a set time
禁发期限；提前发布禁令
small group invited to discuss a product for research
焦点小组；专题座谈组
plan for introducing and selling a product to customers
产品上市策略；市场进入策略
overall impression the public has of a brand
品牌形象；公众印象
release an official written or spoken message
发表声明；发布声明
officially introduce a new product or service to customers
发布；推出
planned date when a new product becomes available
发布日期；上市日期
special deal available only for a stated short period
限时优惠
visual symbol identifying an organization or brand
标志；商标图案
item sold very cheaply to attract customers to a store
招徕顾客的低价商品；引流商品
deliberate reduction in the listed retail price
降价；标价下调
group or area of potential buyers for a product
市场；潜在顾客群
proportion of total market sales held by one company
市场份额；市占率
reporting about a subject by news organizations
媒体报道
request for information made by a news organization
媒体问询；记者询问
supply enough products or services to satisfy customer need
满足需求
recently developed item being prepared for sale
新产品
event where an organization gives information to reporters
新闻发布会；记者会
special deal available to customers for a limited time
优惠；特价方案
question that allows respondents to answer in their own words
开放式问题
strong customer demand delayed and accumulated over time
被压抑的需求；积压需求
able to influence people to accept an idea or buy
有说服力的；能打动人的
location or timing chosen for an advertisement
广告投放位置；广告排期
liked or chosen by a large number of customers
受欢迎的；畅销的
strategy defining how a brand should be perceived in its market
品牌定位；市场定位
customer's greater liking for one option over others
偏好；喜好
order a product before it becomes generally available
预订尚未上市的产品