2.500 Wörter und Wendungen · 21 Themen
promote a product or service through public messages
为……做广告；宣传
paid message promoting a product, service, or event
广告
business activity of promoting products through paid messages
广告活动；广告业
paid advertisement written in the style of an article
软文广告；广告式文章
examine information carefully to understand patterns or causes
分析
not revealing the identity of the person responding
匿名的
provide the requested response to an item in a survey
回答调查问题
compare performance with a standard or leading competitor
以标杆衡量；对标
commercial identity distinguishing one seller's products
品牌
commercial value created by recognition and trust in a brand
品牌资产；品牌价值
name under which a product or company is marketed
品牌名称
process of creating and managing a recognizable brand identity
品牌塑造；品牌建设
promotion providing a second item free with one purchase
买一送一
regular pattern in how a customer chooses and buys
购买习惯；消费习惯
marketing prompt that asks an audience to take action
行动号召；引导行动的文案
coordinated series of activities supporting a marketing goal
营销活动；广告宣传活动
medium used to deliver advertising to an audience
广告渠道；传播渠道
gather information for analysis in a market study
收集数据
advertisement broadcast on television, radio, or online video
商业广告；电视或广播广告
examine products or results to identify similarities and differences
比较；对比
systematic evaluation of competing businesses and products
竞争对手分析
answer all required survey questions and submit them
完成调查问卷
use goods, services, energy, or other resources
消费；消耗
person who buys or uses products and services
消费者
amount or process of using goods, services, or resources
消费量；消耗量
voucher giving a discount or other purchase benefit
优惠券
first public appearance of a new product
首次亮相；初次发布
customer willingness and ability to buy a product
需求；市场需求
estimate of future customer demand for planning
需求预测
amount removed from the regular selling price
折扣；减价