2.500 Wörter und Wendungen · 21 Themen
collection of official materials prepared for journalists
媒体资料包；新闻资料包
official written statement provided to news organizations
新闻稿；媒体通稿
strongly influenced by differences or changes in price
对价格敏感的
group of related products sold under one company or brand
产品线；系列产品
encourage sales by drawing attention to a product or service
推广；促销
intended to increase customer interest or sales
促销的；宣传用的
public attention given to a company, product, or event
公众关注；宣传报道
make information about something widely known to the public
宣传；使广为人知
patterns in how and why customers make purchases
购买行为；消费行为
written set of questions used to collect information
问卷
ordered set of choices used to assign a survey score
评分量表
change the name, design, or identity of an existing brand
重塑品牌；更换品牌形象
extent to which customers can identify a brand
品牌认知度；识别度
identify a brand from familiar visual or verbal features
认出；识别出
exchange a coupon or points for a promised benefit
兑换；使用优惠券
official introduction of a new product to the market
发布；上市
journalist who gathers facts and reports news
记者
systematic study used to understand a market
研究；市场调研
person who provides answers to a survey
调查受访者；答卷人
answer or reaction provided to a survey question
回答；调查反馈
percentage of invited people who complete a survey
回复率；问卷回收率
benefit given to encourage or recognize customer loyalty
奖励；会员回馈
introduce a product or service in a planned way
逐步推出；正式上线
publish or broadcast an advertisement for a period
刊登广告；投放广告
period when goods are offered at reduced prices
促销；减价销售
division of a market into customer groups with shared traits
市场细分
short memorable phrase used to represent a brand
广告口号；品牌标语
limited initial release used before a full market launch
试发布；小范围上线
person authorized to speak publicly for an organization
发言人；新闻代表
structured study that collects opinions or information
调查；问卷调查