多益詞彙

easy to distinguish because of unusual or clear features

有鮮明特色的；容易辨認的

customer who begins using a new product before most people

早期採用者；率先使用者

unpaid public attention generated by independent media or customers

非付費媒體曝光；自然獲得的媒體關注

small group invited to discuss a product for research

焦點團體；焦點座談小組

plan for introducing and selling a product to customers

產品上市策略；市場進入策略

overall impression the public has of a brand

品牌形象；大眾印象

release an official written or spoken message

發布聲明；發表聲明

officially introduce a new product or service to customers

推出；發布

planned date when a new product becomes available

發布日期；上市日期

special deal available only for a stated short period

限時優惠

visual symbol identifying an organization or brand

標誌；品牌識別標誌

item sold very cheaply to attract customers to a store

以低利潤或不賺錢的價格吸引顧客的商品

deliberate reduction in the listed retail price

降價；調降標價

group or area of potential buyers for a product

市場；潛在客戶群

proportion of total market sales held by one company

市場占有率；市占率

reporting about a subject by news organizations

媒體報導

request for information made by a news organization

媒體詢問

supply enough products or services to satisfy customer need

滿足需求

recently developed item being prepared for sale

新產品

event where an organization gives information to reporters

記者會

special deal available to customers for a limited time

優惠；特價方案

question that allows respondents to answer in their own words

開放式問題

strong customer demand delayed and accumulated over time

累積未能滿足的需求；被壓抑的需求

able to influence people to accept an idea or buy

有說服力的；能打動人的

location or timing chosen for an advertisement

廣告刊登位置；廣告播出時段

liked or chosen by a large number of customers

受歡迎的；暢銷的

strategy defining how a brand should be perceived in its market

品牌定位；市場定位

customer's greater liking for one option over others

偏好；喜好

order a product before it becomes generally available

預購尚未上市的產品