多益詞彙

collection of official materials prepared for journalists

媒體資料包；新聞資料包

official written statement provided to news organizations

新聞稿

strongly influenced by differences or changes in price

對價格敏感的

group of related products sold under one company or brand

產品線；系列產品

encourage sales by drawing attention to a product or service

推廣；促銷

intended to increase customer interest or sales

促銷的；宣傳用的

public attention given to a company, product, or event

大眾關注；宣傳報導

make information about something widely known to the public

宣傳；使廣為人知

patterns in how and why customers make purchases

購買行為；消費行為

written set of questions used to collect information

問卷

ordered set of choices used to assign a survey score

評分量表

change the name, design, or identity of an existing brand

重塑品牌；改變品牌形象

extent to which customers can identify a brand

品牌辨識度

identify a brand from familiar visual or verbal features

認出；辨識出

exchange a coupon or points for a promised benefit

兌換；使用優惠券

journalist who gathers facts and reports news

記者

systematic study used to understand a market

研究；市場調查

person who provides answers to a survey

調查受訪者；填答者

answer or reaction provided to a survey question

回答；調查回覆

percentage of invited people who complete a survey

回覆率；問卷回收率

benefit given to encourage or recognize customer loyalty

獎勵；會員回饋

introduce a product or service in a planned way

按計畫推出；逐步上線

publish or broadcast an advertisement for a period

刊登廣告；投放廣告

period when goods are offered at reduced prices

特賣；降價促銷

division of a market into customer groups with shared traits

市場區隔；市場細分

short memorable phrase used to represent a brand

廣告口號；品牌標語

limited initial release used before a full market launch

小規模試行推出；小範圍上線

person authorized to speak publicly for an organization

發言人

structured study that collects opinions or information

調查；問卷調查