多益詞彙

promote a product or service through public messages

為……做廣告；宣傳

paid message promoting a product, service, or event

廣告

business activity of promoting products through paid messages

廣告活動；廣告業

paid advertisement written in the style of an article

廣編稿；以文章形式呈現的廣告

examine information carefully to understand patterns or causes

分析

not revealing the identity of the person responding

匿名的

provide the requested response to an item in a survey

回答調查問題

compare performance with a standard or leading competitor

以標竿比較衡量

commercial identity distinguishing one seller's products

品牌

commercial value created by recognition and trust in a brand

品牌權益；品牌資產

name under which a product or company is marketed

品牌名稱

process of creating and managing a recognizable brand identity

品牌塑造；品牌建立

promotion providing a second item free with one purchase

買一送一

regular pattern in how a customer chooses and buys

購買習慣；消費習慣

marketing prompt that asks an audience to take action

行動呼籲；引導採取行動的文案

coordinated series of activities supporting a marketing goal

行銷活動；廣告宣傳活動

gather information for analysis in a market study

蒐集資料

advertisement broadcast on television, radio, or online video

電視、廣播或影音廣告

examine products or results to identify similarities and differences

比較；對照

systematic evaluation of competing businesses and products

競爭對手分析

answer all required survey questions and submit them

完成調查問卷

use goods, services, energy, or other resources

消耗；消費

person who buys or uses products and services

消費者

amount or process of using goods, services, or resources

消費量；消耗量

voucher giving a discount or other purchase benefit

優惠券

first public appearance of a new product

首次亮相；初次公開

customer willingness and ability to buy a product

需求；市場需求

estimate of future customer demand for planning

需求預測

amount removed from the regular selling price

折扣；降價