托业词汇

collection of official materials prepared for journalists

媒体资料包；新闻资料包

official written statement provided to news organizations

新闻稿；媒体通稿

group of related products sold under one company or brand

产品线；系列产品

encourage sales by drawing attention to a product or service

推广；促销

intended to increase customer interest or sales

促销的；宣传用的

public attention given to a company, product, or event

公众关注；宣传报道

make information about something widely known to the public

宣传；使广为人知

patterns in how and why customers make purchases

购买行为；消费行为

written set of questions used to collect information

问卷

ordered set of choices used to assign a survey score

评分量表

change the name, design, or identity of an existing brand

重塑品牌；更换品牌形象

extent to which customers can identify a brand

品牌认知度；识别度

identify a brand from familiar visual or verbal features

认出；识别出

exchange a coupon or points for a promised benefit

兑换；使用优惠券

official introduction of a new product to the market

发布；上市

journalist who gathers facts and reports news

记者

systematic study used to understand a market

研究；市场调研

person who provides answers to a survey

调查受访者；答卷人

answer or reaction provided to a survey question

回答；调查反馈

percentage of invited people who complete a survey

回复率；问卷回收率

benefit given to encourage or recognize customer loyalty

奖励；会员回馈

introduce a product or service in a planned way

逐步推出；正式上线

publish or broadcast an advertisement for a period

刊登广告；投放广告

period when goods are offered at reduced prices

促销；减价销售

division of a market into customer groups with shared traits

市场细分

short memorable phrase used to represent a brand

广告口号；品牌标语

limited initial release used before a full market launch

试发布；小范围上线

person authorized to speak publicly for an organization

发言人；新闻代表

structured study that collects opinions or information

调查；问卷调查