托业词汇

easy to distinguish because of unusual or clear features

有特色的；容易辨认的

customer who begins using a new product before most people

早期采用者；率先使用者

unpaid public attention generated by independent media or customers

非付费媒体曝光；自然获得的媒体关注

restriction preventing publication of information before a set time

禁发期限；提前发布禁令

small group invited to discuss a product for research

焦点小组；专题座谈组

overall impression the public has of a brand

品牌形象；公众印象

release an official written or spoken message

发表声明；发布声明

officially introduce a new product or service to customers

发布；推出

planned date when a new product becomes available

发布日期；上市日期

special deal available only for a stated short period

限时优惠

visual symbol identifying an organization or brand

标志；商标图案

item sold very cheaply to attract customers to a store

招徕顾客的低价商品；引流商品

deliberate reduction in the listed retail price

降价；标价下调

group or area of potential buyers for a product

市场；潜在顾客群

proportion of total market sales held by one company

市场份额；市占率

reporting about a subject by news organizations

媒体报道

request for information made by a news organization

媒体问询；记者询问

supply enough products or services to satisfy customer need

满足需求

recently developed item being prepared for sale

新产品

event where an organization gives information to reporters

新闻发布会；记者会

special deal available to customers for a limited time

优惠；特价方案

question that allows respondents to answer in their own words

开放式问题

strong customer demand delayed and accumulated over time

被压抑的需求；积压需求

able to influence people to accept an idea or buy

有说服力的；能打动人的

location or timing chosen for an advertisement

广告投放位置；广告排期

liked or chosen by a large number of customers

受欢迎的；畅销的

strategy defining how a brand should be perceived in its market

品牌定位；市场定位

customer's greater liking for one option over others

偏好；喜好

order a product before it becomes generally available

预订尚未上市的产品