托业词汇

promote a product or service through public messages

为……做广告；宣传

paid message promoting a product, service, or event

广告

business activity of promoting products through paid messages

广告活动；广告业

paid advertisement written in the style of an article

软文广告；广告式文章

examine information carefully to understand patterns or causes

分析

not revealing the identity of the person responding

匿名的

provide the requested response to an item in a survey

回答调查问题

compare performance with a standard or leading competitor

以标杆衡量；对标

commercial identity distinguishing one seller's products

品牌

commercial value created by recognition and trust in a brand

品牌资产；品牌价值

name under which a product or company is marketed

品牌名称

process of creating and managing a recognizable brand identity

品牌塑造；品牌建设

regular pattern in how a customer chooses and buys

购买习惯；消费习惯

marketing prompt that asks an audience to take action

行动号召；引导行动的文案

coordinated series of activities supporting a marketing goal

营销活动；广告宣传活动

medium used to deliver advertising to an audience

广告渠道；传播渠道

gather information for analysis in a market study

收集数据

advertisement broadcast on television, radio, or online video

商业广告；电视或广播广告

examine products or results to identify similarities and differences

比较；对比

systematic evaluation of competing businesses and products

竞争对手分析

answer all required survey questions and submit them

完成调查问卷

use goods, services, energy, or other resources

消费；消耗

person who buys or uses products and services

消费者

amount or process of using goods, services, or resources

消费量；消耗量

voucher giving a discount or other purchase benefit

优惠券

first public appearance of a new product

首次亮相；初次发布

customer willingness and ability to buy a product

需求；市场需求

estimate of future customer demand for planning

需求预测

amount removed from the regular selling price

折扣；减价