TOEIC 어휘

easy to distinguish because of unusual or clear features

뚜렷한 특징이 있는; 쉽게 구별되는

customer who begins using a new product before most people

초기 수용자; 신제품을 먼저 사용하는 사람

unpaid public attention generated by independent media or customers

비용 지불 없이 얻는 언론 노출; 자발적인 외부 홍보

restriction preventing publication of information before a set time

보도 유예; 지정 시각 전 보도 금지

small group invited to discuss a product for research

초점 집단; 표적 집단 면접 참여자 모임

plan for introducing and selling a product to customers

제품 출시 전략; 시장 진출 전략

overall impression the public has of a brand

브랜드 이미지; 대중이 가진 인상

release an official written or spoken message

성명을 발표하다

officially introduce a new product or service to customers

출시하다; 선보이다

planned date when a new product becomes available

출시일; 공개일

special deal available only for a stated short period

기간 한정 혜택

visual symbol identifying an organization or brand

로고; 상징 표장

item sold very cheaply to attract customers to a store

고객 유인용 저가 상품; 미끼 상품

deliberate reduction in the listed retail price

판매가 인하; 가격 인하

group or area of potential buyers for a product

시장; 잠재 고객층

proportion of total market sales held by one company

시장 점유율

reporting about a subject by news organizations

언론 보도

request for information made by a news organization

언론 문의; 취재 문의

recently developed item being prepared for sale

신제품

event where an organization gives information to reporters

기자 회견

special deal available to customers for a limited time

특별 혜택; 할인 제안

question that allows respondents to answer in their own words

개방형 질문; 자유 응답형 질문

strong customer demand delayed and accumulated over time

억눌린 수요; 누적된 대기 수요

able to influence people to accept an idea or buy

설득력 있는

location or timing chosen for an advertisement

광고 게재 위치; 광고 배치 시간

liked or chosen by a large number of customers

인기 있는; 잘 팔리는

strategy defining how a brand should be perceived in its market

브랜드 포지셔닝; 시장 내 위치 설정

customer's greater liking for one option over others

선호; 취향

order a product before it becomes generally available

출시 전에 예약 주문하다