TOEIC 어휘

unpaid public attention generated by independent media or customers

비용 지불 없이 얻는 언론 노출; 자발적인 외부 홍보

embargo

restriction preventing publication of information before a set time

보도 유예; 지정 시각 전 보도 금지

focus group

small group invited to discuss a product for research

초점 집단; 표적 집단 면접 참여자 모임

go-to-market strategy

plan for introducing and selling a product to customers

제품 출시 전략; 시장 진출 전략

image

n. · B1 · L2

overall impression the public has of a brand

브랜드 이미지; 대중이 가진 인상

issue a statement

v. · B2 · L2

release an official written or spoken message

성명을 발표하다

launch

v. · B1 · L1

officially introduce a new product or service to customers

출시하다; 선보이다

launch date

n. · B1 · L2

planned date when a new product becomes available

출시일; 공개일

limited-time offer

n. · B1 · L2

special deal available only for a stated short period

기간 한정 혜택

logo

visual symbol identifying an organization or brand

로고; 상징 표장

loss leader

item sold very cheaply to attract customers to a store

고객 유인용 저가 상품; 미끼 상품

markdown

deliberate reduction in the listed retail price

판매가 인하; 가격 인하

market

group or area of potential buyers for a product

시장; 잠재 고객층

market share

proportion of total market sales held by one company

시장 점유율

media coverage

n. · B2 · L1

reporting about a subject by news organizations

언론 보도

media inquiry

request for information made by a news organization

언론 문의; 취재 문의

meet demand

v. · B1 · L2

supply enough products or services to satisfy customer need

수요를 충족하다

new product

recently developed item being prepared for sale

신제품

news conference

event where an organization gives information to reporters

기자 회견

offer

special deal available to customers for a limited time

특별 혜택; 할인 제안

open-ended question

n. · B2 · L3

question that allows respondents to answer in their own words

개방형 질문; 자유 응답형 질문

pent-up demand

strong customer demand delayed and accumulated over time

억눌린 수요; 누적된 대기 수요

persuasive

adj. · B2 · L2

able to influence people to accept an idea or buy

설득력 있는

placement