TOEIC 어휘

official written statement provided to news organizations

보도 자료

strongly influenced by differences or changes in price

가격에 민감한

group of related products sold under one company or brand

제품군; 제품 라인

encourage sales by drawing attention to a product or service

홍보하다; 판매를 촉진하다

intended to increase customer interest or sales

판촉용의; 홍보를 위한

public attention given to a company, product, or event

대중의 관심; 홍보 보도

make information about something widely known to the public

홍보하다; 널리 알리다

patterns in how and why customers make purchases

구매 행동; 소비 행동

written set of questions used to collect information

설문지

ordered set of choices used to assign a survey score

평정 척도; 점수 척도

change the name, design, or identity of an existing brand

브랜드를 새롭게 바꾸다; 리브랜딩하다

extent to which customers can identify a brand

브랜드 식별도; 브랜드를 알아보는 정도

identify a brand from familiar visual or verbal features

알아보다; 식별하다

exchange a coupon or points for a promised benefit

교환하다; 쿠폰이나 포인트를 사용하다

official introduction of a new product to the market

출시; 공개

journalist who gathers facts and reports news

기자

systematic study used to understand a market

연구; 시장 조사

person who provides answers to a survey

설문 응답자; 조사 응답자

answer or reaction provided to a survey question

답변; 설문 응답

percentage of invited people who complete a survey

응답률; 설문 회수율

benefit given to encourage or recognize customer loyalty

보상; 고객 혜택

introduce a product or service in a planned way

단계적으로 출시하다; 계획에 따라 도입하다

publish or broadcast an advertisement for a period

광고를 게재하다; 광고를 내보내다

period when goods are offered at reduced prices

할인 판매; 세일

division of a market into customer groups with shared traits

시장 세분화

short memorable phrase used to represent a brand

광고 문구; 브랜드 슬로건

limited initial release used before a full market launch

시범 출시; 제한된 범위의 초기 출시

person authorized to speak publicly for an organization

대변인; 공식 발표 담당자

structured study that collects opinions or information

조사; 설문 조사