TOEIC 어휘

promote a product or service through public messages

광고하다; 홍보하다

paid message promoting a product, service, or event

광고

business activity of promoting products through paid messages

광고 활동; 광고업

paid advertisement written in the style of an article

기사형 광고

examine information carefully to understand patterns or causes

분석하다

not revealing the identity of the person responding

익명의; 이름을 밝히지 않는

provide the requested response to an item in a survey

설문 질문에 답하다

compare performance with a standard or leading competitor

기준과 비교하여 평가하다; 벤치마킹하다

commercial identity distinguishing one seller's products

브랜드

commercial value created by recognition and trust in a brand

브랜드 자산; 브랜드가 더하는 가치

name under which a product or company is marketed

브랜드명

process of creating and managing a recognizable brand identity

브랜드 형성; 브랜딩

promotion providing a second item free with one purchase

하나를 사면 하나를 무료로 주는 행사; 1+1

regular pattern in how a customer chooses and buys

구매 습관; 소비 습관

marketing prompt that asks an audience to take action

행동 유도 문구; 행동 요청

coordinated series of activities supporting a marketing goal

마케팅 캠페인; 광고 홍보 활동

medium used to deliver advertising to an audience

광고 채널; 전달 경로

gather information for analysis in a market study

자료를 수집하다; 데이터를 수집하다

advertisement broadcast on television, radio, or online video

방송 광고; 텔레비전·라디오·온라인 영상 광고

systematic evaluation of competing businesses and products

경쟁사 분석

answer all required survey questions and submit them

설문 조사를 완료하다

use goods, services, energy, or other resources

소비하다; 소모하다

person who buys or uses products and services

소비자

amount or process of using goods, services, or resources

소비량; 소모량

voucher giving a discount or other purchase benefit

할인 쿠폰

first public appearance of a new product

첫 공개; 첫 등장

customer willingness and ability to buy a product

수요; 시장 수요

estimate of future customer demand for planning

수요 예측

amount removed from the regular selling price

할인; 가격 인하