TOEIC 어휘

promote a product or service through public messages

광고하다; 홍보하다

paid message promoting a product, service, or event

광고

business activity of promoting products through paid messages

광고 활동; 광고업

paid advertisement written in the style of an article

기사형 광고

examine information carefully to understand patterns or causes

분석하다

not revealing the identity of the person responding

익명의; 이름을 밝히지 않는

provide the requested response to an item in a survey

설문 질문에 답하다

compare performance with a standard or leading competitor

기준과 비교하여 평가하다; 벤치마킹하다

commercial identity distinguishing one seller's products

브랜드

commercial value created by recognition and trust in a brand

브랜드 자산; 브랜드가 더하는 가치

name under which a product or company is marketed

브랜드명

process of creating and managing a recognizable brand identity

브랜드 형성; 브랜딩

promotion providing a second item free with one purchase

하나를 사면 하나를 무료로 주는 행사; 1+1

regular pattern in how a customer chooses and buys

구매 습관; 소비 습관

marketing prompt that asks an audience to take action

행동 유도 문구; 행동 요청

coordinated series of activities supporting a marketing goal

마케팅 캠페인; 광고 홍보 활동

medium used to deliver advertising to an audience

광고 채널; 전달 경로

gather information for analysis in a market study

자료를 수집하다; 데이터를 수집하다

advertisement broadcast on television, radio, or online video

방송 광고; 텔레비전·라디오·온라인 영상 광고

examine products or results to identify similarities and differences

비교하다; 대조하다

systematic evaluation of competing businesses and products

경쟁사 분석

use goods, services, energy, or other resources

소비하다; 소모하다

person who buys or uses products and services

소비자

amount or process of using goods, services, or resources

소비량; 소모량

voucher giving a discount or other purchase benefit

할인 쿠폰

first public appearance of a new product

첫 공개; 첫 등장

customer willingness and ability to buy a product

수요; 시장 수요

estimate of future customer demand for planning

수요 예측

amount removed from the regular selling price

할인; 가격 인하