TOEIC 어휘

easy to distinguish because of unusual or clear features

뚜렷한 특징이 있는; 쉽게 구별되는

customer who begins using a new product before most people

초기 수용자; 신제품을 먼저 사용하는 사람

unpaid public attention generated by independent media or customers

비용 지불 없이 얻는 언론 노출; 자발적인 외부 홍보

restriction preventing publication of information before a set time

보도 유예; 지정 시각 전 보도 금지

small group invited to discuss a product for research

초점 집단; 표적 집단 면접 참여자 모임

plan for introducing and selling a product to customers

제품 출시 전략; 시장 진출 전략

overall impression the public has of a brand

브랜드 이미지; 대중이 가진 인상

release an official written or spoken message

성명을 발표하다

officially introduce a new product or service to customers

출시하다; 선보이다

planned date when a new product becomes available

출시일; 공개일

special deal available only for a stated short period

기간 한정 혜택

visual symbol identifying an organization or brand

로고; 상징 표장

item sold very cheaply to attract customers to a store

고객 유인용 저가 상품; 미끼 상품

deliberate reduction in the listed retail price

판매가 인하; 가격 인하

group or area of potential buyers for a product

시장; 잠재 고객층

proportion of total market sales held by one company

시장 점유율

reporting about a subject by news organizations

언론 보도

request for information made by a news organization

언론 문의; 취재 문의

supply enough products or services to satisfy customer need

수요를 충족하다

recently developed item being prepared for sale

신제품

event where an organization gives information to reporters

기자 회견

special deal available to customers for a limited time

특별 혜택; 할인 제안

question that allows respondents to answer in their own words

개방형 질문; 자유 응답형 질문

strong customer demand delayed and accumulated over time

억눌린 수요; 누적된 대기 수요

able to influence people to accept an idea or buy

설득력 있는

location or timing chosen for an advertisement

광고 게재 위치; 광고 배치 시간

liked or chosen by a large number of customers

인기 있는; 잘 팔리는

strategy defining how a brand should be perceived in its market

브랜드 포지셔닝; 시장 내 위치 설정

customer's greater liking for one option over others

선호; 취향