TOEIC 어휘

collection of official materials prepared for journalists

언론용 자료집; 보도 자료 모음

official written statement provided to news organizations

보도 자료

strongly influenced by differences or changes in price

가격에 민감한

group of related products sold under one company or brand

제품군; 제품 라인

encourage sales by drawing attention to a product or service

홍보하다; 판매를 촉진하다

intended to increase customer interest or sales

판촉용의; 홍보를 위한

public attention given to a company, product, or event

대중의 관심; 홍보 보도

make information about something widely known to the public

홍보하다; 널리 알리다

patterns in how and why customers make purchases

구매 행동; 소비 행동

written set of questions used to collect information

설문지

ordered set of choices used to assign a survey score

평정 척도; 점수 척도

change the name, design, or identity of an existing brand

브랜드를 새롭게 바꾸다; 리브랜딩하다

extent to which customers can identify a brand

브랜드 식별도; 브랜드를 알아보는 정도

identify a brand from familiar visual or verbal features

알아보다; 식별하다

exchange a coupon or points for a promised benefit

교환하다; 쿠폰이나 포인트를 사용하다

official introduction of a new product to the market

출시; 공개

journalist who gathers facts and reports news

기자

systematic study used to understand a market

연구; 시장 조사

person who provides answers to a survey

설문 응답자; 조사 응답자

answer or reaction provided to a survey question

답변; 설문 응답

percentage of invited people who complete a survey

응답률; 설문 회수율

benefit given to encourage or recognize customer loyalty

보상; 고객 혜택

publish or broadcast an advertisement for a period

광고를 게재하다; 광고를 내보내다

period when goods are offered at reduced prices

할인 판매; 세일

division of a market into customer groups with shared traits

시장 세분화

short memorable phrase used to represent a brand

광고 문구; 브랜드 슬로건

limited initial release used before a full market launch

시범 출시; 제한된 범위의 초기 출시

person authorized to speak publicly for an organization

대변인; 공식 발표 담당자

structured study that collects opinions or information

조사; 설문 조사