TOEIC語彙

easy to distinguish because of unusual or clear features

独特の特徴がある；見分けやすい

customer who begins using a new product before most people

新製品を早期に取り入れる人

unpaid public attention generated by independent media or customers

第三者の報道や共有による無料の露出

restriction preventing publication of information before a set time

報道解禁前の発表禁止；解禁日時までの公表制限

small group invited to discuss a product for research

フォーカスグループ；調査のための少人数討論グループ

plan for introducing and selling a product to customers

市場投入戦略；製品を顧客に届ける販売戦略

overall impression the public has of a brand

ブランドイメージ；世間が抱く印象

release an official written or spoken message

声明を発表する

officially introduce a new product or service to customers

発売する；提供を開始する

planned date when a new product becomes available

発売日；提供開始日

special deal available only for a stated short period

期間限定の特典

visual symbol identifying an organization or brand

ロゴ；企業や商品の標章

item sold very cheaply to attract customers to a store

客寄せ用の特価商品

deliberate reduction in the listed retail price

値下げ；表示価格の引き下げ

group or area of potential buyers for a product

市場；潜在的な購入者の集まり

proportion of total market sales held by one company

市場占有率；マーケットシェア

reporting about a subject by news organizations

メディアの報道

request for information made by a news organization

報道機関からの問い合わせ

recently developed item being prepared for sale

新製品

event where an organization gives information to reporters

記者会見

special deal available to customers for a limited time

特典；お得な販売条件

question that allows respondents to answer in their own words

自由回答式の質問

strong customer demand delayed and accumulated over time

抑えられていた需要；蓄積した需要

able to influence people to accept an idea or buy

説得力のある；人の心を動かす

location or timing chosen for an advertisement

広告の掲載位置；広告の掲載時期

liked or chosen by a large number of customers

人気のある；多くの人に選ばれる

strategy defining how a brand should be perceived in its market

ブランドの位置づけ；市場でのポジショニング

customer's greater liking for one option over others

好み；ほかの選択肢より好むこと

order a product before it becomes generally available

発売前に予約注文する