TOEIC語彙

promote a product or service through public messages

～を広告する；宣伝する

paid message promoting a product, service, or event

広告

business activity of promoting products through paid messages

広告活動；広告業

paid advertisement written in the style of an article

記事広告；記事形式の広告

not revealing the identity of the person responding

匿名の

provide the requested response to an item in a survey

調査の質問に回答する

compare performance with a standard or leading competitor

基準と比較して評価する；他社を指標に測定する

commercial identity distinguishing one seller's products

ブランド

commercial value created by recognition and trust in a brand

ブランド資産；ブランドが生む付加価値

name under which a product or company is marketed

ブランド名

process of creating and managing a recognizable brand identity

ブランドの構築；ブランディング

promotion providing a second item free with one purchase

1つ買うともう1つ無料

regular pattern in how a customer chooses and buys

購買習慣；買い物の習慣

marketing prompt that asks an audience to take action

行動を促す呼びかけ；行動を促す広告文

coordinated series of activities supporting a marketing goal

販促キャンペーン；一連の広告宣伝活動

medium used to deliver advertising to an audience

広告媒体；情報を届ける経路

gather information for analysis in a market study

データを収集する

advertisement broadcast on television, radio, or online video

コマーシャル；テレビやラジオの広告

examine products or results to identify similarities and differences

比較する；比べる

systematic evaluation of competing businesses and products

競合分析；競争相手の分析

answer all required survey questions and submit them

アンケートに最後まで回答して提出する

use goods, services, energy, or other resources

消費する；消耗する

person who buys or uses products and services

消費者

amount or process of using goods, services, or resources

消費量；使用量

voucher giving a discount or other purchase benefit

クーポン；割引券

first public appearance of a new product

初登場；初披露

customer willingness and ability to buy a product

需要；市場の需要

estimate of future customer demand for planning

需要予測

amount removed from the regular selling price

割引；値引き