TOEIC語彙

collection of official materials prepared for journalists

報道関係者向け資料一式；プレスキット

official written statement provided to news organizations

プレスリリース；報道発表資料

strongly influenced by differences or changes in price

価格に敏感な

group of related products sold under one company or brand

製品ライン；関連製品のシリーズ

encourage sales by drawing attention to a product or service

販売を促進する；宣伝する

intended to increase customer interest or sales

販促用の；宣伝のための

public attention given to a company, product, or event

世間の注目；報道による宣伝

make information about something widely known to the public

広く知らせる；宣伝する

patterns in how and why customers make purchases

購買行動；購入の仕方や判断の傾向

written set of questions used to collect information

質問票；アンケート用紙

ordered set of choices used to assign a survey score

評価尺度；評定尺度

extent to which customers can identify a brand

ブランドの認知度；見て識別できること

identify a brand from familiar visual or verbal features

見覚えがあって分かる；識別する

exchange a coupon or points for a promised benefit

特典に引き換える；クーポンを利用する

official introduction of a new product to the market

発売；公開

journalist who gathers facts and reports news

記者

systematic study used to understand a market

研究；市場調査

person who provides answers to a survey

調査の回答者

answer or reaction provided to a survey question

回答；調査への返答

percentage of invited people who complete a survey

回答率；アンケート回収率

benefit given to encourage or recognize customer loyalty

特典；顧客への還元

introduce a product or service in a planned way

計画的に導入する；段階的に展開する

publish or broadcast an advertisement for a period

広告を掲載する；広告を流す

period when goods are offered at reduced prices

セール；期間限定の値下げ販売

division of a market into customer groups with shared traits

市場細分化；顧客層の分類

short memorable phrase used to represent a brand

広告のスローガン；ブランドの標語

limited initial release used before a full market launch

試験的な限定公開；小規模な先行提供

person authorized to speak publicly for an organization

広報担当者；組織を代表して発言する人

structured study that collects opinions or information

調査；アンケート調査